EDGII encourages girls to believe in and express their inner self – The EDGII girl is confident, brave and independent and should be celebrated.
EDGII found synergies with the “The Powerpuff Girls" personas which represent individuality and promote uniqueness - a girl does not have to fit into society’s mainstream standard of beauty, she can be who she wants to be.
Presented through the use of colors, patterns, details and materials coherent with the different Powerpuff girls, this latest EDGII collection offers and promotes diversity.
Styling - Krisana Sotelo
Casting - Raymond Casas
Hair - Brendan O'Sullivan using Unite
Make-up - Liset Garza
Nails - Bernadette Thompson