Your ticket to the next Kendrick Lamar concert could potentially help you get more than just a raucous show. During Top Dawg Entertainment’s (TDE) Championship Tour, Lamar and Nike will enable fans at select shows to use the augmented reality camera in Nike’s SNKRS app to purchase a pair of his new Cortez Kenny III sneakers.
Since joining Nike, s23NYC has been in charge of Nike’s reservation app, SNKRS. Released in 2015, the app allows consumers to reserve sneakers, participate in raffles, and explore the stories behind Nike’s kicks. SNKRS even employs geo-fencing, which restricts users outside a designated location from purchasing certain sneakers.
In essence, the app is Nike’s attempt to nab a bit of mobile devices’ share of all e-commerce sales – a figure which skyrocketed from less than 2 percent in 2010 to nearly 25 percent in ’17.