The campaign indeed reflects a futuristic vibe, while also winking at the Kardashian West image in popular culture. In some photos, five models styled as clones surround the beauty and lifestyle mogul, sparking the question: Which is the real Kim? And calling to mind the time in January 2018 when her husband Kanye West turned Paris Hilton and other models into Kim clones for his Yeezy season six campaign. Her longtime glam team — personal stylist Danielle Levi, hairstylist Chris Appleton and makeup artist Mario Dedivanovic, who also partners with Kardashian West on KKW Beauty — also worked on the images.
elect styles in the Kim Kardashian West Collection for Carolina Lemke collection will be available for purchase on the brand’s website March 19, with remaining styles arriving in early April. Kardashian West offered a sneak peak at the collab Feb. 20 via the brand’s Instagram, but Tuesday's debut of the campaign's images offers a clearer look at the range of styles. From retro-inspired frames to 2019 trends like circular or mirrored lenses and oversized shields, the collaboration adopts a something-for-everyone approach, even as it's infused with the personal taste of the woman at the heart of the project.
"Carolina Lemke really let me express myself," Kardashian West said in an earlier statement. "Together, we designed this collection from scratch. I wanted to create a complete range of sunglasses, from statement shields to simpler shapes, because I've always felt that fashion should be inclusive."