Coach unveiled today “Lights, Camera, Holiday,” its campaign for the 2018 holiday season. Starring actress, singer and global face of Coach women’s Selena Gomez, the campaign follows the star and an unexpected cast of animated animals as they audition for the gig of the season: the Coach holiday windows.
Playful, inclusive and irreverent, the campaign puts gifts and the tradition of holiday windows at the heart of the story to celebrate all that is fun and festive about this time of year. To launch the campaign, Coach releases a series of short animated films written and directed by creative...
campaign shot by Eli Linnetz
Photo by Glen Luchford with art direction by Christopher Simmonds, the images portray Styles in a fish-and-chip shop in northern London posing with animals including chickens and dogs.