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Fashion — Celebrity

Louis Vuitton has launched LV TV

Louis Vuitton has launched  LV TV

Louis Vuitton has launched today a series on its YouTube channel (333,000 subscribers) dubbed LV TV that will feature editorial, behind-the-scenes content headlined by its celebrity brand ambassadors. The series will also provide exclusive video access to Vuitton fashion shows and leather goods workshops, reports WWD, with clips that predominantly fall into five categories: ‘savoir-faire’, ‘institutional’, ‘friends of the house’, ‘travel’, and ‘campaigns’.

Prior to the launch of LV TV, the Vuitton channel primarily served as a venue for its marketing campaigns, fashion shows, and product intros.