STORY CREDIT WWD.COMhttps://wwd.com/fashion-news/fashion-scoops/jordyn-woods-secndnture-activewear-fashion-1202779293/
Launching a fashion label called Secndnture, pronounced second nature. The debut line is a size-inclusive, 24-piece collection of activewear made in partnership with vertically integrated fashion producer Instaco.
“I always wanted to start my own business,” Woods said over the phone from Los Angeles. “I chose the name Secndnture because everything in life that comes natural to you is second nature. I thought it would be perfect for activewear because your activewear should feel like a second skin.”
Secndnture’s debut collection spans sports bras, bodysuits, biker shorts, high-waisted...