Since then, her blog + social following has exceeded the 115k mark and she now jets sets around the world, splitting her time between San Francisco, Los Angeles, New York, Paris + Tokyo.
*Luxury Fashion Influencer, Jaime Xie is known for taking her Instagram followers on a visual vacation. From attending fashion weeks to collaborating with brands, her content is creative, consistent, and personal. Her posts include fashion, travel, beauty, and everything in between. Ouch Magazine got a chance to chat with the fashion mogul to learn more about how she became the next it-girl!
Photo Credit: Christopher Brown
Ouch! Magazine Editor: Rhonda McKnight
1. Who're some of your favorite fashion designers and brands?
My favorite designers are Karl Lagerfeld, Anthony Vaccarello, Donatella Versace, Olivier Rousteing, Raf Simons and Tom Ford. As for brands, I’m currently obsessing over Alessandra Rich, Attico, Alexandre Vauthier, Zimmermann, Jacquemus, Balmain, David Koma, Paco Rabanne, and Giambattista Valli. The newest Chanel Cruise collection is also SO good (it might be my all-time favorite collection as I ended up purchasing more pieces from this season than any previous Chanel collection.)
What sparked your passion for travel and shopping?
I remember playing dress up in my mom’s closet when I was 7 or 8. I would try on all of her high heels and walk around the house, even though they were way too big for me :) For as long as I can remember, I’ve loved shopping and traveling. I just love exploring new countries and immersing myself in their cultures, seeing all of the beautiful places this world has to offer.
How long have you been an influencer? Do you consider it a full-time career?
I became a full-time influencer last October. Before that, I was in school and would post when I could and do a few collaborations here and there. I'm fully dedicated to my career as a luxury fashion influencer and excited to see what the future holds.
Do you often have to approach brands, or do you now get approached for sponsorships?
It’s a combination of both! My team will pitch me to brands, and we also receive emails for collaborations. Either way, collaboration has to feel authentic. I would never work with or align myself with a brand I feel that doesn’t fit in with my own brand/image.
Where is the most exciting place that you have traveled?
Hmm ... probably Havana. I’ve never been anywhere like it before, and it was interesting to experience the culture and see how different things are there. I had such a great time and came back feeling extra grateful for the life I get to live.
Where would you like to travel to that you have not visited before?
There are so many places I would love to visit! My top five would have to be Marrakech, Chiang Mai, Positano, Dubai, and Santorini!
How many looks a day do you have?
It depends! Sometimes I just do one, but I’ve also done up to eight outfit changes in one day. During fashion week, it’s constantly changing because you want to wear a different look to each show. I like to overpack and bring lots of outfits with me when I travel because there are always so many beautiful spots to take pictures when you’re in a new city.
What is a day in the life of your fashion week preparation?
Checking my calendar, answering texts and emails, planning multiple outfits, making phone calls, popping in and out of showrooms and clothes everywhere! It’s very hectic because I do all the fashion weeks and they’re all back to back, so there’s not much time in between to do planning during fashion month.
Do you work with the same photographer or rotate different ones?
I have photographers I like to work within all the major cities I visit — LA, New York, Milan, Paris. And when I’m traveling to new places, I’ll either bring my photographer from LA or I just reach out to local photogs over Instagram.
How do you keep track of your monthly events?
I add everything into the calendar app on my phone as soon as I receive a confirmation for an event or meeting. This helps me avoid double bookings and makes keeping track of my schedule and events much easier.
What advice would you give to someone who wants to start a profitable influencer business?
Because there are so many people trying to pursue this field right now, the No. 1 piece of advice that I can offer is to create an aesthetic that sets you apart. You do not want to be a recycled version of someone else or replicate something that has already been done. Your authenticity is what makes brands/editors want to work with you.
What do you think the worst fashion trends are so far for 2019?
The hippie cowgirl look. I’m not a fan of this trend, it’s just not my style. Something about it just doesn’t suit me.
What are your go-to staple pieces to travel with or take on trips?
I plan my outfits prior to every trip, so I don’t really have a set of staple items I bring each time, but I always make sure to pack some sneakers and a set of comfy clothes.
Are you single? How does dating affect your influencer lifestyle? Do you date other influencers only?
Single and ready to mingle! Although, it’s hard to be in a relationship with someone when you travel as much as I do right now. I’m really focused on just building my own career and meeting great people. I'm open to dating the right person! They do not have to be an influencer, but it would be cool if they worked in fashion since my life revolves around it.
What can we look forward to from you in 2019 going into 2020?
You’ll have to wait and see, but I promise you won’t be expecting what
comes next ;)