YouTuber Liza Koshy has become skincare and cosmetics brand C’est Moi’s very first brand ambassador.
The star, who counts more than 17 million subscribers on YouTube, announced the collaboration via Teen Vogue, saying she chose to partner with the brand because its products gel with her sensitive skin. C’est Moi, which is sold at retailers like Target and Amazon, is cruelty-free and specifically formulated without allergenic ingredients.
“Before I fell in love with C’est Moi, I dated around for years, and I’m sorry to admit that I cheated,” she joked. “I had to satisfy my needs, and there wasn’t just one name that could do it all, until I met C’est Moi. They made it easy and they made it clean.”