Key takeaways
- Prime Big Deal Days 2025 is returning October 7–8.
- This is a Prime member-exclusive event, so customers will want to join Prime now.
- Amazon’s generative AI-powered shopping features such as Rufus can help customers navigate holiday shopping with ease.
Amazon's Prime Big Deal Days returns October 7–8, kicking off the 2025 holiday shopping season with millions of deals and deep discounts across popular categories like home, apparel, toys, and beauty.
Starting October 7 at 12:01 a.m. PDT, Prime members can shop seasonal savings across Amazon’s wide selection—from beauty must-haves and top electronics to deals on some of the most anticipated gifts of the season.
