SARELLY, the Mexican-born beauty and entertainment brand, announced the third season of Drama en la Chamba (trailer), its original short-form telenovela series. With some episodes filmed inside Target, the new season marks what SARELLY describes as the first brand-produced short-form telenovela filmed inside a national U.S. retailer—bringing together beauty, culture and entertainment in the aisles of one of the country’s most recognizable retail destinations.
The new season premiered Sunday, November 8 with the latest episode airing yesterday. Drama en la Chamba US follows Anna Sarelly, the brand’s founder and Creative Director, and Flux, her International Manager with five personalities, as they take on an ambitious assignment: bring SARELLY’s Telenovela Event to life at Target Beauty Studio. With an empty office, a tiny budget and no shortage of unexpected visitors, the team discovers that taking a Mexican beauty brand global comes with a whole new kind of drama.
The eight-episode season will release new episodes on Sundays, Mondays, Wednesdays and Fridays through the season finale on Friday, November 20 and is available on the brand’s Instagram and TikTok accounts.
A Creator-Led Cast With Main-Character Energy
Alongside Anna, Flux and SARELLY CEO Rémi Martini, Season 3 features appearances by Melinda Melrose, Louie Castro, Kenia Santos as Paloma, Maca Riva, Noé Zepeda, Poly Díaz, Daniel Coffman, Priscy Escoto, Ana Saia and Luis Lauro.
Each episode brings new personalities and unexpected complications into Anna and Flux’s mission, building toward the season’s Telenovela Pop-up Experience.
Season 3 Episode Lineup
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Sunday, November 8 — “Pinch Me, I’m at Target!”
SARELLY’s first day at Target gets off to an unexpected start when its first customer, Melinda Melrose, mistakes Anna for an employee. Meanwhile, Flux and Rémi discover that the new office is completely empty—and nothing is ready for the big event. -
Monday, November 9 — “Cute Office Makeover!”
With the office overheating, Anna and Flux welcome an air-conditioning technician who turns out to be Louie Castro, an Anna superfan in disguise. Instead of installing the unit, he transforms the office into a telenovela set, complete with a Pilates room, a mani-pedi room and a room for crying alone. -
Wednesday, November 11 — “Flux’s First Time”
Flux has never set foot inside a Target. Anna and her TikTok-star cousin Paloma, played by Kenia Santos, take him on his first trip through the aisles, ending at a particularly meaningful destination: SARELLY’s shelf at Target Beauty Studio. -
Friday, November 13 — “Teamwork Makes the Dream Work!”
Rémi recruits entrepreneur and podcaster Maca Riva to help professionalize the brand. Anna and Flux welcome her with a unicorn-donkey piñata and team-bonding exercises—and between sticky notes and trust falls, the idea for the Telenovela Event is born. -
Sunday, November 15 — “Early Birds”
An early-morning trip to get ahead on event preparations takes a detour when a customer played by Noé Zepeda pulls Anna and Flux into a fashion show, a pillow fight and a skincare routine. The snack bill alone reaches $3,500. -
Monday, November 16 — “3 Dates at Target”
Featuring Poly Díaz and Daniel Coffman, the episode follows Target Beauty Studio’s most loyal customer as she returns with a different boyfriend each day: a Texas cowboy, a finance guy glued to his phone and a seemingly perfect engineer who is actually an actor looking for work. Anna and Flux watch it all unfold from the SARELLY counter. -
Wednesday, November 18 — “Where Is the Merch?”
Days before the event, a shipment of Cow Lashes turns out to be a box of plush cows, while the actual merchandise has landed at the Target in Rancho Cucamonga. With Rémi on his way to the dress rehearsal, rescue arrives by private jet: Priscy Escoto. -
Friday, November 20 — “Telenovela Pop-up Experience” — Season Finale
The big day arrives, but the budget has only covered a folding table and a sign in Comic Sans. With $300 and duct tape, Anna and Flux create the Telenovela Pop-up Experience, where Ana Saia and Luis Lauro discover their telenovela characters. Will Anna conquer the U.S.?
