WHEN: OCT 28, 2025
WHERE: ILA Penthouse
WHO: Juan M. Villanueva ( Author & Artist / Florist)
Photography credit: Jeff Eason
ATMOSPHERE : New York Creatives Gathered to Eat Authentic Mexican , Drink Wine and Champagne to celebrate the launch of Juan M. Villanueva first book " Undefined Naturally ". There was also Juan M. Villanuvea Artworks displayed for bidding.
Attendees included Juan's Family , Socialite of New York City , Creative Flower Students and Artist , Professionals in Creative Fields .
You can order a copy of the book here : Amazon and Barnes and Noble
Candy Sponsor by Nate Candyland .
ABOUT
Undefined Naturally: Crafting a Floral Art Practice is part artist memoir, part creative process guide, and part manifesto for anyone building a sustainable creative practice without a rulebook. Written from the ground up, this book blends raw life stories with practical lessons in site-specific floral and event design.
With over thirty years of hands-on experience in the floral industry, that came with tired legs on ladders, hands grasping flowers tightly, nights spent in freight elevators, and mornings spent refining ideas after installations, Juan M. Villanueva shares his multidisciplinary practice as a gesture of solidarity.
This work is for early-career artists, self-taught creatives, installation florists, designers, and creative entrepreneurs who want honest, usable insight into artistic growth and running a creative business. It is grounded, slightly gritty, and focused on practice.
