Demna’s debut full collection for Gucci wasn’t a runway — it was a cinematic family portrait. Titled La Famiglia, each look became a persona: “La Contessa” in sweeping floral gowns, “L’Influencer” in leather, “Miss Aperitivo” shimmering in feathers. It was Gucci reimagined as a cast of characters, each dripping with glamour, irony, and attitude.
The house codes were all there — horsebit, monogram, bamboo — but sharper, twisted, and theatrical. Sequins, feathers, crystal gowns, and oversized bombers danced between spectacle and wearability. At times chaotic, but always magnetic, the collection proved Demna is steering Gucci into a bold new era.
Grade it? A-. Not flawless, but thrilling — the kind of fashion moment that reminds us why Gucci is impossible to ignore.
