K-Swiss is celebrating its 60th anniversary with a free, public four-day mobile experience making stops across the city, with product experiences, giveaways, and interactive activations along the way.
From August 27 through August 30, the K-Swiss truck will pop up at destinations including Bryant Park, Union Square, and Times Square, inviting visitors to explore the brand's latest footwear and apparel, discover archival moments from six decades of tennis history, enjoy interactive experiences, receive exclusive giveaways, and shop special anniversary offers.
The tour kicks off outside K-Swiss House at the Park Terrace Hotel before continuing throughout the city with appearances at Paragon Sports, a Times Square pickleball pop-up, and CityPickle beneath the Brooklyn Bridge, giving tennis fans and New Yorkers multiple opportunities to join the celebration during one of the sport's biggest weeks.
K-Swiss 60th Anniversary Mobile Tour:
Thursday, August 27
K-Swiss House | Park Terrace Hotel
18 West 40th Street, New York, NY
Meet the team behind K-Swiss and its athletes. Enjoy light refreshments and merch. See the truck before its official kickoff and tour around NYC!
Friday, August 28
Paragon Sports
867 Broadway, New York, NY
See the collection at Paragon Sports. Meet the team behind K-Swiss and its retailers. Enjoy light refreshments and special merch.
Saturday, August 29
Times Square Pickleball Pop-Up
151 West 42nd Street
Meet & Greet with Anwar Carrots! Meet Anwar at the K-Swiss Mobile Truck in Times Square between 12 pm - 2 pm on Saturday, August 29th, as K-Swiss hosts a pop-up Pickleball experience celebrating their 60th anniversary. The first 50 people will get a limited-edition K-Swiss T-shirt celebrating K-Swiss’ 60th, designed by Anwar.
Sunday, August 29
Times Square Pickleball Pop-Up
151 West 42nd Street
Beat Rakeem! Meet Rakeem Miles in Times Square between 1 PM - 2 PM on Sunday, August 30th, as K-Swiss hosts a pop-up Pickleball experience. Beat Rakeem and win a limited-edition AFM x K-Swiss T-shirt celebrating K-Swiss’ 60th Anniversary.
Sign up below for fun, competitive games, and a chance to win a limited-edition prize in the heart of Times Square Plaza. CityPickle is excited to offer free pickleball during this special five-day outdoor activation running Wednesday, 8/26 through Sunday, 8/30.
1 PM - 2 PM: Play Against Rakeem Miles
