Clöud Café will be available to shop on Ulta.com now online and in stores beginning March 29th.
Clöud Café offers Ulta Beauty with customer-favorite flavors including Black Coffee, Strawberry Matcha Latte, Royal Milk Tea, Matcha Latte, Strawberry Milk Zero, Vanilla Latte, and Hot Choco Zero. Additionally, the brand will debut exclusive new flavors as part of this new retail partnership: Ube Latte and Pistachio Matcha.
Beauty review: the newest editions Ube Latte and Pistachio Matcha favors our ouch magazine editors favorites**
The latest wave of K-Beauty has been impossible to ignore—but what makes this new chapter especially compelling is its shift from purely topical solutions to a more holistic, inside-out philosophy. That’s exactly where Clöud Café steps in, offering a refreshing take on beauty that feels both modern and deeply rooted in Korean wellness traditions.
At first glance, Clöud Café stands out for its cozy, lifestyle-driven approach. Rather than presenting supplements as clinical or routine, the brand transforms them into something enjoyable—almost ritualistic. Think beauty beverages that feel indulgent, yet are formulated with intention.
What really elevates the experience is the ingredient profile. Marine collagen, hyaluronic acid, and multivitamin blends aren’t new to the beauty space—but here, they’re reimagined in a way that prioritizes both efficacy and taste. It’s a subtle but important shift: instead of forcing wellness into your routine, Clöud Café makes it something you actually look forward to. The result is a more sustainable, feel-good approach to maintaining glowing skin, stronger nails, and healthier hair.
There’s also something to be said about the brand’s philosophy. Western audiences have long associated K-Beauty with dewy skin and elaborate skincare routines, but Clöud Café challenges that narrative by emphasizing that true radiance starts internally. It’s a reminder that topical products alone can only go so far.
Strawberry Matcha Latte (Collagen-Infused)
About Clöud Café
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With K-Beauty having a resurgence in the past few years, we’re excited to continue to bring awareness to a new side of Korean beauty & wellness to the western market.
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U.S consumers have long looked to topical & cosmetic K-Beauty to achieve hydrated, clear skin–but that’s only half of the equation. Juicy skin, luscious hair, and strong nails are not only achieved by the products you use, but by what you consume.
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With beverages rooted in specialty-grade ingredients like Marine Collagen, Hyaluronic Acid, and Multivitamin Blends, Clöud Café elevates the supplement and consumables experience by bringing fun, coziness, and tastiness to the category.
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The brand is also backed by founder Olive Kim, the original K-Beauty connoisseur, and former CEO / Co-Founder of global beauty brand, The Crème Shop.
