In a culture that constantly demands more—more work, more proof, more justification just to rest—SS25 flips that narrative. This collection is a love letter to dressing for yourself, prioritizing comfort without apology, and moving through the world on your own terms.
SUNDAE FLOWERS MATCHA DROP: DON’T JUST TOUCH GRASS. EAT IT.
Women of Weed and Sundae School’s March Smokewear drop are both inspired by Sundae Flowers’ newest mochi gummy flavor: Matcha. Featuring a blend of THC and CBG, it is dosed for boosting focus, energy and motivation, offering a more balanced approach to productivity — akin to the benefits of choosing a matcha over a coffee.
WOMEN OF WEED: THE NEW DEFINITION OF HIGH-FUNCTIONING
This campaign is not about proving anything. It’s about rejecting the grind-first, rest-later mentality altogether.
High-functioning women (in every sense of the word) have existed in every era, under every system, in every industry. What’s different now is that they’re done sacrificing rest to be taken seriously.
THE WOMEN OF WEED MINI-DOCUSERIES
The docuseries takes an unfiltered look at four women who refuse to compromise—on their success, their rest, or their right to exist exactly as they are. Each episode is a deep dive into their work, their process, and their refusal to be boxed in.
- Patia Borja (she/her) – Multi-Media Artist, Activist: A cultural architect and digital agitator, Patia Borja built @patiasfantasyworld, a meme account turned cultural movement, where humor meets protest. She’s called out institutions, disrupted industries, and blurred the line between internet culture and real-world impact. For Borja, weed is both a weapon and a refuge—a way to sustain the energy it takes to keep breaking the rules.
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Nimay Ndolo (she/her) – Software Developer, Content Creator: A software engineer by day, a cultural commentator by night. On TikTok, Nimay dissects New York’s shifting landscape—housing, race, modern dating—with wit and precision. She’s proof that tech and art, logic and creativity, can not only coexist but thrive. Cannabis is part of the balance, a tool for clarity, deep work, and a reminder that the best ideas come when you stop forcing them.
- Georgia-Rae Lyken (she/her) – Comedian, Producer: Brooklyn-born and unfiltered, Georgia-Rae Lyken isn’t here to be polite. She’s built a career out of telling the truth loudly and making you laugh while they do it. Their comedy is sharp, personal, and uninterested in respectability politics. Weed? It’s part of the toolkit. A creative accelerant, a moment of stillness before the next punchline hits.
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Emily Lee (she/her) – Cannabis Advocate, Influencer: Cannabis built a multi-billion dollar industry, but femme voices are still an afterthought. Emily Lee is changing that. A public force in cannabis reform and policy, she isn’t just here to enjoy the product—she’s here to fight for it. Her advocacy is relentless, because she knows that in an industry still dominated by men, visibility is its own form of protest.
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Featured Pieces from SS25 “Smokewear Matcha” Collection
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Outerwear: Mochi Quilted Military Liner, Ruffle Umma Shell Jacket, Stash Chore Jacket
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Tops: Yin Yang Dress Shirt (White), Yin Yang Dress Shirt (Charcoal)
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Bottoms: Mochi Ripstop Trousers (Green), Mochi Ripstop Trousers (Charcoal)
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Accessories: Stash Pocket Bag
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