Words by MWPR
Daughter of legendary Italian fashion designer Sergio Soldano – internationally recognized for his fur designs worn by leading actresses and models including Elizabeth Taylor, Joan Collins, Grace Jones, and more. Fashion and glamour have influenced Viviana's life from the start. A lifelong model, her career has spanned high-fashion editorials, body-building, and serving as the face of her husband, Bruce FaBrizio's brand Simple Green. She has now turned her focus to a more humble cause: her nonprofit dog sanctuary, Amore for Dogs.
For those who meet Viviana Soldano FaBrizio today, they are likely to find her at a vibrant pink ranch tucked away in Newport Beach, California. Surrounded by lush greenery and a pool glistening beneath the Southern California sun, the property could easily be mistaken for a luxury villa. Instead, it is home to Amore for Dogs—a sanctuary devoted to rescuing, rehabilitating, and caring for dogs in need. It's a fitting setting for a woman whose life has always been defined by beauty, purpose, and reinvention.
Long before Viviana dedicated her days to rescue dogs, she was immersed in the world of high fashion. Born in Genoa, Italy, to renowned womenswear designer Sergio Soldano, Viviana grew up in ateliers, surrounded by creativity. Watching her father's designs worn by iconic women including Elizabeth Taylor, Grace Jones, Raquel Welch, Ursula Andress, and Joan Collins, she developed an appreciation for elegance at an early age. It wasn't long before she stepped in front of the camera herself, launching a modeling career that took her all over the United States.
Over the years, Viviana became a familiar face on magazine covers, in editorials, television commercials, calendars, and advertising campaigns. Later, when she met her husband, Bruce FaBrizio, founder of the household cleaning brand Simple Green, Viviana became a face of the brand. Her career continued to evolve as she entered the fitness world, collaborating with renowned photographers and competing in fitness and figure competitions. By 2012, she had advanced to the national stage, and in 2013 she earned second place in Open Figure and fourth place in Fitness Model at the WBFF.
A childhood steeped in fashion, followed by a modeling and fitness career most people dream of — for Viviana, it turned out to be a foundation, not a finish line. Those years shaped the discipline and eye for detail she'd later bring to something far more personal.
The passing of her beloved Bichon Frise, Amore, left an undeniable void in her life. Determined to transform that loss into something meaningful, she founded Amore for Dogs—a nonprofit inspired by the extraordinary bond between people and their pets.
In 2014, Viviana added a new mission to her life: rescue dogs. Together with Bruce, who has served as both partner and sponsor, she established the organization with a mission dedicated to the rescue, rehabilitation, and care of dogs in need. Five years later, the couple purchased a property in Orange County to bring that vision to life, creating the sanctuary that today serves as a haven for dogs in need.
Located in Newport Beach, Amore for Dogs is designed to nurture every aspect of a dog's well-being. Expansive play areas, a large swimming pool, a dedicated spa room, and a fully equipped medical suite create an environment where healing is approached with expertise and compassion.
What started as a tribute to one dog has grown into something much bigger. At the heart of Amore for Dogs is a simple, guiding philosophy: "All Dogs. All Rescues. All Breeds. All Sizes.”
Even through this new chapter, the fashion and glamour that shaped Viviana's early life remain woven into everything she creates. Her signature aesthetic is unmistakable throughout the sanctuary—from its iconic pink exterior and thoughtfully designed spaces to the pink scrubs worn by staff, and the stylish accessories often sported by the rescue dogs themselves. The result is a place that feels equal parts welcoming, uplifting, and distinctly her own.
Viviana continues to model and pursue creative projects, but today her greatest passion lies in expanding the reach of Amore for Dogs. She hopes to establish more sanctuaries outside of California, extending the organization's mission to rescue and rehabilitate even more dogs in need.
Fashion and glamour built the first half of Viviana's story. Purpose is writing the second. Her focus now is simple: give every dog that comes through Amore's doors the same care and second chance that changed her own life.
To follow Viviana's journey and learn more about the sanctuary's ongoing work,
visit @amorefordogs on Instagram or www.amorefordogs.org.
