Rather than a traditional collection presentation, AYAMA will transform the neighborhood into its own block party, complete with an onsite car wash where models dressed in Collection 003 will wash arriving cars, offering guests the perfect summer send off in the heart of downtown New York.
AYAMA’s third collection expands the brand’s seasonless universe with the introduction of swimwear and ready-to-wear, exploring a more sensual and playful side of its signature aesthetic. Founded by Maya Goldberg, AYAMA Studio is known for reinventing classic silhouettes through a modern lens, balancing everyday appeal with high-fashion elegance. The label made its New York Fashion Week debut in 2023 and has previously presented on the official NYFW schedule
