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Mass Appeal x Whatnot: Mass Appeal will have its own store at the Liveplex, with appearances from Nas, Slick Rick, Havoc, Anderson .Paak, Cordae and Busta Rhymes. Exclusive releases include:
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a black and white sketch poster featuring cover art for the upcoming Legend Has It Vol 2
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a Marvel comic tied to Anderson .Paak and Cordae's upcoming album, Heavy is the Crown
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a reimagined Incredible Hulk #1 featuring Busta Rhymes and J Dilla
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Live from the floor: Whatnot sellers will go live from the convention floor with signings, artist appearances and exclusive releases:
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Todd McFarlane will release a signed two-pack of NYCC-exclusive comics celebrating the announcement of Spawn’s appearance in the Diablo video game franchise.
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Marvel artist Peach Momoko will appear with Trinity Comics for a signing and an art exhibition.
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Gary Vaynerchuk will join VeeFriends and PSA programming over the weekend.
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500+ exclusive drops: Sellers and partners will offer releases in person and on the app, including:
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Amazing Spider-Man #1001: A special cover celebrating Jalen Brunson’s championship run, reimagining the iconic Avengers #4 cover with Brunson as Captain America and Miles Morales striking Brunson’s signature celebratory pose.
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a brand new NYCC-exclusive edition of the first Marvel × Williams Racing comic where F1 drivers Alex Albon & Carlos Sainz team-up with the Avengers to stop Doctor Doom
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a Whatnot-exclusive Thrilljoy Bloo PIX! figure
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a New York Mets Edition of Macho Man Randy Savage Big Rubber Guy
Thursday, October 8
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10:00am - 11:00am: Todd McFarlane will release a signed two-pack of NYCC-exclusive comics celebrating the announcement of Spawn’s appearance in the Diablo Immortal video game franchise.
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2:00pm - 3:30pm: Comic Sketch Art will feature Brett Bean, creator of Image Comics’ hit series D’Orc, for live signings.
Friday, October 9
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12:00pm - 2:00pm: Trinity Comics and Czarface will debut an exclusive comic accompanying Czarface’s album release. Zoe Lacchei will also sell an exclusive edition of Absolute Batman #24.
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2:15pm - 3:45pm: Comic Sketch Art will feature Ryan Ottley, co-creator of Invincible, for live signings and an exclusive drop of his first-ever Absolute Batman cover.
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4:00pm - 5:00pm: VeeFriends with Gary Vaynerchuk will be selling something giant (to be announced!).
Saturday, October 10
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10:00am - 11:30am: AC Comics and Clayton Crain will debut an exclusive five-cover connecting box set for Absolute Batman, along with a blind-bag release of Crain’s Out of Hell.
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12:00pm - 2:00pm: Trinity Comics will host a live signing and art exhibition with legendary Marvel artist Peach Momoko.
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2:00 - 3:30pm: Plastic Empire and Pixar Art Director Ben Su will launch their Dungeon Crawler Carl NYCC-exclusive blind bag.
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4:00pm - 5:00pm: PSA will celebrate “10/10 Day” with host Arris Quinones and Gary Vaynerchuk, featuring the slabbed Mass Appeal x PSA NYCC Whatnot Exclusive Blind Box.
Anchoring Whatnot’s programming is the return of our official partnership with Mass Appeal, the Home of Hip-Hop Collectibles.
With their own dedicated storefront, the Mass Appeal space will be a live cultural destination, featuring artist and creator discussions, celebrity DJ sets, exclusive Marvel collaborations, and shows with hip-hop legends. Artists, athletes, entertainers and other cultural figures including Nas, Ms. Lauryn Hill, Wyclef Jean, Busta Rhymes, Anderson .Paak, Cordae, Erick the Architect and others, will join throughout the weekend to sell exclusive items, interact directly with fans and tell the stories behind the collectibles.
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Thursday, October 8
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5:30pm – 7:00pm: Nas, Slick Rick, Havoc, and other special guests will release a black-and-white sketch poster featuring Sanford Greene’s cover art for the upcoming Legend Has It Vol. 2. The artwork pays homage to the original 1975 cover of Giant-Size X-Men #1.
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Friday, October 9
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5:30 p.m. – 7:00 p.m: Anderson .Paak & Cordae will drop Heavy Is the Crown, a special-edition Marvel comic collaboration named after their forthcoming album. The comic features two variant covers, including artwork by Peach Momoko.
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Saturday, October 10
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5:30pm – 7:00pm: Busta Rhymes will release Incredible Hulk #1, a reimagining the landmark 1962 comic with Hip Hop legends Busta Rhymes and J Dilla in celebration of their Dillagence II album release.
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