It is not uncommon for small independent publishing companies to have strict refund policies, particularly for gift cards and magazines, as these are often considered non-refundable items. It is important to carefully read and understand the refund policy before making a purchase, to avoid any potential misunderstandings or issues.

In general, companies may offer refunds or exchanges only in certain circumstances, such as if the product is damaged or defective. It is also common for companies to offer refunds or exchanges within a specific timeframe, such as within 30 days of purchase.

If you have any specific questions or concerns regarding Ouch Magazine's refund policy, it may be best to contact the company directly for more information.