Fashion Week

Chinese sports brand LI-NING debuts at Paris Fashion Week - OUCH MAGAZINE

Chinese sports brand LI-NING debuts at Paris Fashion Week

    For its Paris Fashion Week debut, the Chinese sports icon Li-Ning reflects on the historic achievements of its founder and namesake, the legendary Olympic gymnast Li Ning. His personal story—a focal point of the brand’s heritage—unfolds across apparel and footwear that references the graphics and aesthetic language of Mr. Li’s heyday. Yet the result is progressive and contemporary with oversize proportions, advanced fabrics,...

Read more