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Naruto x Dim Mak Launch

Naruto x Dim Mak Launch

“NARUTO x DIM MAK,” in celebration of the 20th anniversary of the Japanese Manga series Naruto. The capsule consists of a variety of both short sleeve and long sleeve t-shirts and sweatshirts supported by Champion, with exclusive artwork from the Naruto series. 


Aoki, the superstar DJ, producer, and music executive, has always been a consummate Japanese Manga aficionado, but became a Naruto Shippuden devotee when he discovered the series. Created by the brilliant mind of Masashi Kishimoto, the epic coming of age story details the life of a young Naruto determined to gain recognition from his peers and to transform from an underdog to a powerful ninja leader. The series made a lasting impression on Aoki, reminding him of the mantra and ethos for his brand, Dim Mak Collection: “Do it any means necessary.”

“I didn’t realize it when I was young, but I have always been inherently drawn to manga because I saw myself in them. Now, I want to bridge my Japanese heritage and American upbringing in as many projects as possible,” says Aoki. He is doing just that by incorporating Naruto’s legacy into this new Dim Mak Collection drop.


Naruto’s global impact is extensive with over 300 million copies of the show sold worldwide. Kishimoto’s genius knew no bounds with the series spanning over 500 episodes. Naruto originally debuted in Weekly Shonen Jump and has since become the 4th best-selling manga of all time.  

Due to the impacts of COVID-19 on the annual ComicCon San Diego live-event, the “NARUTO x DIM MAK” collectible merchandise will now be made available for purchase exclusively at on September 5th, 2020 at 12pm EDT.