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An exploration of the senses, Sensorama is what guests will experience for the Fall/Winter 2020 presentation of Roger Vivier. In a new world imagined by Creative Director Gherardo Felloni, Hotel Vivier transitions from the conceptual to the sensorial. From sight, sound and smell, to taste and touch, Sensorama will give guests a multi-sensory experience while discovering the new collection. “For me, Sensorama is the idea that sensation can make something click in your brain,” says Felloni. “Sensorama is all about the senses and how these are what connect imagination to the mind.”
The sense of sight will be pushed to the limits inside a room with the glowing silhouette of women and fluorescent lights. To explore the sense of sound, guests will be welcomed inside a studio where characters are recording ASMR sounds, humming and echoes, that encourage relaxation. For the sense of smell, guests will journey through an olfactory laboratory with Roger Vivier shoes placed under domed glass cloches. Inside, an actress is savouring different aromas, like mint and cherry, scents that are symbolic of certain memories.
A room lined with pink, textured fabric is next, to excite the sense of touch. Here, impressionists dressed as courtesans at the Versailles court are getting ready to host a baroque feast. Finally, taste buds will experience a culinary treat as the sense of taste is awakened by a young chef in the glitter room. The gourmand will create delicious treats that guests can enjoy, with a giant birthday cake that holds a surprise – a glamorous singer who will perform.
Then comes a surprise. The sixth sense is the mystery that awaits guests at Sensorama. In this last room, ghosts and phantoms, which are not usually seen, will be discovered by those who are in tune to their sixth sense.
Aside from the rooms, Sensorama will also introduce new installations, such as a towering pair of legs wearing the Vivier Queen sandals, where guests can have their photos taken, together with characters and actresses who will bring Felloni’s concept to life. “Choosing actresses is very important for me,” he says. “A talented actress can really explain what is in my mind. Hotel Vivier has always been based on actresses and performers. I need women to show my work.”
The Fall/Winter 2020 collection is at the heart of Sensorama and, this season, Felloni is highlighting one of the pillars of the Maison – rarity. “I would really like to express the sense of rarity that is a big part of Roger Vivier,” he shares. “You will see the cuissarde boots and custom bags that are all made and embroidered by hand, as the iconic Viv’ Cabas. It’s like haute couture, same as what Monsieur Vivier did, and it will be quite spectacular.”
