Sundae School, FW24 collection, Sundae School brings back its flagship smokewear line—a modern take on the traditional hanbok (한복)—a staple of Korean fashion history. This return to its roots is complemented by cozy outerwear, including bold puffers and fleeces, alongside a reimagined line of everyday essentials like sweatshirts and tees. The collection embodies the message of the season’s theme: “Alone we are silent, but together we are resilient,” celebrating the strength and unity of the Asian American experience.

“As a brand, we’ve always tried to capture both the struggle and triumphs of our community,” says Dae Lim, the founder of Sundae School. “This collection represents our evolution and the resilience we’ve had to embody—not just in fashion, but as Asian Americans navigating a complex world. It’s a reflection of how far we’ve come, and where we’re headed.”

Spearheading the design of the FW24 collection, Elizabeth Wang, Design Lead at Sundae School, draws inspiration from her own experience as a first-generation Asian American. Her vision for the collection is grounded in tradition, but it takes risks that are rooted in rebellion.

CREDITS

Creative Director: Audrey Bark 

Director - Jin Ho Choi 

DP - Luke Im.  

Photographer - Lian Benoit 

Gaffer - Tal Kissos

Key Grip - Oliver Peng

Edit - Jee Young Kim 

Photographer: Lian Benoit 

Glam Director/Garment Designer: Elizabeth Wang 

Set Designer: Corinne Ang 

Photo Assistant: HeeEun Chung 

Assistant Director: Danielle Mariz Berger 

Hair/Styling: Elizabeth Wang 

Makeup: Nica Tan @bynicatan

Styling Assistant: Jisha Arora 

Graphic Design: KwangMoo Lee

Music: phenomenonlog 

TALENT

Dante Lourensze 

Yvana Han 

Sevah Darbouze

Fuma Maruno 

Jiwon Shin 

Hong Jet Abel Chua