Sundae School, FW24 collection, Sundae School brings back its flagship smokewear line—a modern take on the traditional hanbok (한복)—a staple of Korean fashion history. This return to its roots is complemented by cozy outerwear, including bold puffers and fleeces, alongside a reimagined line of everyday essentials like sweatshirts and tees. The collection embodies the message of the season’s theme: “Alone we are silent, but together we are resilient,” celebrating the strength and unity of the Asian American experience.
“As a brand, we’ve always tried to capture both the struggle and triumphs of our community,” says Dae Lim, the founder of Sundae School. “This collection represents our evolution and the resilience we’ve had to embody—not just in fashion, but as Asian Americans navigating a complex world. It’s a reflection of how far we’ve come, and where we’re headed.”
Spearheading the design of the FW24 collection, Elizabeth Wang, Design Lead at Sundae School, draws inspiration from her own experience as a first-generation Asian American. Her vision for the collection is grounded in tradition, but it takes risks that are rooted in rebellion.
CREDITS
Creative Director: Audrey Bark
Director - Jin Ho Choi
DP - Luke Im.
Photographer - Lian Benoit
Gaffer - Tal Kissos
Key Grip - Oliver Peng
Edit - Jee Young Kim
Photographer: Lian Benoit
Glam Director/Garment Designer: Elizabeth Wang
Set Designer: Corinne Ang
Photo Assistant: HeeEun Chung
Assistant Director: Danielle Mariz Berger
Hair/Styling: Elizabeth Wang
Makeup: Nica Tan @bynicatan
Styling Assistant: Jisha Arora
Graphic Design: KwangMoo Lee
Music: phenomenonlog
TALENT
Dante Lourensze
Yvana Han
Sevah Darbouze
Fuma Maruno
Jiwon Shin
Hong Jet Abel Chua