Fashion

Samantha Siu has been awarded ‘Highly Commendable’ for Jewellery and Watch Brand of the Year at the Boutique Star Awards 2024 This is Samantha’s first boutique award and she is deeply honoured as the Boutique Star Awards is the industry’s most exciting competition, created by the only trade magazine in the UK dedicated to independent fashion and lifestyle retailers and their suppliers. The Awards recognize the...

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  Samantha, can you share what first inspired you to pursue a career in jewelry design at such a young age? I was born into a family deeply rooted in the jewelry industry. From an early age, I spent countless hours in my family’s factories in both New York and China, absorbing the craft and artistry of jewelry making. It was more than just a...

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This captivating collection embodies a romantic, adventurous lifestyle while maintaining a philanthropic core. As a socially conscious and sustainable brand, 10% of the net profits from Samantha Siu are dedicated to charitable causes. The Phoenix International Foundation, a non-profit organization, spearheads initiatives in nature conservation and teacher training. Talent: @curvynyome @ramariochevoy @mr_nthn @monalisaadlee @yongchinbreslin Photography:@kimlangstudio Stylist: @mstolamasha MUAH: @fannymkup @thisistheconceptcompany BTS photographers: @viktorias_vision @lulu.shing

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