JavaScript is required to view this page.
GET THE DIGITAL HEREbuy the current and back issues here (GET THE DIGITAL MAGAZINE) buy the current and back issues here


Fresh Content: The Online Arena: Promoting Your Music

Fresh Content: The Online Arena: Promoting Your Music

Unsurprisingly, due to the huge spate of boredom that has arisen due to the pandemic, many people have finally decided to pick up that guitar gathering dust or figured out how to work their free trial of Pro Tools. But this means that once you've created something that you are proud of you might want to think about getting it out there. While many people would dream about making a living as a musician, streaming has made it far more difficult. But this doesn't stop you from promoting yourself. Are there any ways for people to promote their music online and get it out there?

credit photo

Create Your Own Website

It's no surprise that marketing is the key tool these days. But because there are so many templates you can use out there, it has never been easier. You've got to think of yourself as the complete package. You can use marketing tools like Wix Music but there are also tools like online music visualizer maker software which can help you to put visuals to your music. So many people out there are setting up YouTube videos that there's no production value. But if you start to create a website and a unique platform for your music, as well as your opinions and a product like a podcast, it can help you to cover a wide variety of marketing components.

Uploading Your Music

There are many ways for people to upload their music online. The best advice would be to avoid Spotify for the time being, but there are programs like where you can get on playlists with other musicians that are similar to you. Once you start getting on these sorts of playlists you will get more exposure by the association to these artists. From there, you can start to diversify your efforts by going on Apple music streaming platforms.

Promoting Gigs

While right now gigs are more virtual, it doesn't stop you promoting shows on websites like Songkick or Bandsintown. The great thing about these sites is that they use location-based targeting. So even if you're not able to travel further afield to play a gig, those that are already registered on Bandsintown will get informed based on their local events.

Going Underground

A site like Reddit Music is one of the perfect ways to promote yourself through a grassroots method. Once you start to familiarise yourself with the Reddit Music thread and understand how music is not just being promoted but is considered cool before it becomes mainstream, it can give you the opportunity to put yourself out there. But it's important to remember that in this context, the more dedicated users can be somewhat harsh on new musicians. But this is the risk when you are promoting yourself through any social platform.

Promoting your music can be difficult, especially when there are so many others out there. But if you are looking to make a little bit of extra money or you want to find an audience for your creations, there are many methods.

Leave a comment