Justin Bieber scored a seven-figure deal to headline Coachella — all without an agent, Rolling Stone has learned. The musician, who was announced as a headliner Monday night, worked “directly” with festival promoter Goldenvoice to negotiate the terms of his slot.
Justin Bieber is making his triumphant return to the stage after dropping his highly anticipated Swag I and Swag II albums. The projects have already made waves, with hits like “Daisies” and “Yukon” capturing fans’ attention. This week, the Swag collection soared to Number 4 on the Billboard 200 chart, fueled by the release of Swag II. According to Luminate, the two albums were counted as a “reissue”—essentially one unified project—which helped catapult it into the top 5.
An insider pegs Bieber’s fee at north of $10 million for the two weekends — $5 million per weekend — a figure that’s in line with previous payouts for a topline Coachella performer. However, Bieber won’t have to siphon off an agency commission. (Goldenvoice parent company AEG has been Bieber’s touring partner for the entirety of his career. A rep for Goldenvoice did not immediately respond to Rolling Stone‘s request for comment on the fee.)
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