Looking for an additional income or a full time career that you love? Influencing could tick all of your boxes. Becoming an influencer has plenty of perks. You gain attention, fans and will be generally renowned. Influencers are able to generate money by collaborating with brands to promote and advertise their products. You might take payment in the form of freebies or in actual money. This could be something that allows you to pick up a few goodies, or something that generates a full time income for you, depending on how far you want to go with your venture and how successful you are. Here are some top tips that can help you with this project!
Specialize
You could potentially become an influencer while posting whatever you please, but more often than not, people experience success when they cater to a niche. You may want to make your social media platforms revolve around travel, beauty, fashion or something along these lines. This can draw in a crowd with consistent wants and needs, helping you to better cater to them with consistent posts. Choose your niche and try to stick to it!
Collaborations
The biggest money maker in influencing tends to be brand collaborations. Generally, brands will reach out to you. You can always try shooting your shot and reaching out to brands you’re interested in working with too though! Think through any collaborations and avoid pairing with brands or labels that are deemed problematic or controversial. Make sure to create contracts and to make sure that you fully understand terms and conditions, including rights over content that you sell to them.
Requests
You will notice that your inbox begins to flood with messages and requests once you begin to experience success and gain attention. This can be anything from asking you to record a birthday message to someone to asking you to sign up to websites to sell feet pics. You can generally request payment for any requests you do pick up. The requests will be varied. Some you will be comfortable with. Some you won’t. It’s up to you to set your own boundaries and prices. Remember to be careful with personal data when taking payments from strangers. Often, options such as PayPal tend to be preferable, as this reduces the amount of personal information you need to share.
Keep Your Reputation Squeaky Clean
You may have noticed that, nowadays, a lot of people are held much more accountable for their behaviour than in the past. You need to make sure that you maintain a squeaky clean reputation to ensure that nothing can be dragged up on you. This should be easy enough, as few people are actually genuinely awful or problematic. However, you should be mindful to avoid saying or posting anything that could come with influencer-career-damaging repercussions.
Influencing really could be a new and interesting form of income. Hopefully, some of the information above will help you to determine which will best suit you and whether you want to give it a try or not!