Super Impulse is making a big return to New York Toy Fair (NYTF) this year with hot new releases from its flagship and emerging brands: World’s Smallest, Poptaters™, 3.75, Micro Figures and Minis-in-Minis™ Sugar Buzz, featuring Hershey brands. From September 30th to October 3rd, attendees are invited to visit booth 1935 to see their favorite brands and characters come to life in dynamic, collectible form! 

From grandiose to pocket-sized, Super Impulse shrinks iconic characters and items from fan-favorite licenses without sacrificing an ounce of their iconic might. NYTF attendees can discover new additions to World’s Smallest, featuring functional miniature replicas of their favorite toys, games, and characters! The brand recently announced the addition of CATAN® and Spot It, which will join a suite of exciting licenses that are set to be unveiled for the first time at the convention. Following Mattel’s relaunch, Super Impulse has The World’s Smallest Barney plush! Find the popular Bananagrams word game, Tudor Electronic Football, and Radio Flyer Tricycle in working, pocket size versions. Nostalgic toys and games enthusiasts can find iconic Hasbro licenses in the mix, with World’s Smallest Easy Bake Oven, Game of Life, Trivial Pursuit, and many more!

New York Toy Fair (NYTF) this year with hot new releases from its flagship and emerging brands: World’s Smallest, Poptaters™, 3.75, Micro Figures and Minis-in-Minis™ Sugar Buzz, featuring Hershey brands.

Super Impulse will be at the New York Toy Fair at the Jacob K. Javits Convention Center in booth #1935 from September 30th to October 3rd, showcasing new IPs and sneak peeks from its flagship brands:

•  World’s Smallest: NYTF attendees can discover new additions to World’s Smallest, featuring functional miniature replicas of their favorite toys, games, and characters!
• Micro Figures:  Super Impulse is delving further into the miniature trend with extensions of this must-have line, allowing collectors to add articulated figures of their favorite pop-culture classics to their collections.
• 3.75”:  This brand brings palm-sized figures that come with a base and diorama card for bite-sized play and display!
• Minis-in-Minis™ Sugar Buzz: Showgoers are in for a sweet treat at the Super Impulse booth, as it’s gearing up to showcase its latest extension to its Minis-in-Minis™ Sugar Buzz line, with licensing partner Hershey’s under its helm!
• Poptaters:  Find your favorite characters creatively crafted into Poptato Head figures! The Super Impulse booth will include the latest wave of releases with characters like Teenage Mutant Ninja Turtles, Star Trek Spock, Hatsune Miku, Sesame Street Bert and Ernie, and Silent Bob, as well as new 2024 preview licenses!