Fashion Week

APUJAN’s virtual LFW collaboration with Fashion Scout and the British Fashion Council

APUJAN’s virtual LFW collaboration with Fashion Scout and the British Fashion Council

APUJAN’s virtual LFW collaboration with Fashion Scout and the British Fashion Council

http://www.apujan.com

 

The theme of the new season is no exception. The story is about the moon in the water and the flower in the mirror. You can see it, but you won’t find its illusion until you touch it. Mirror flower, water moon is an Asian proverb that has been circulated for thousands of years. Its meaning is something that can be seen but not touched, like a flower reflected in a mirror or the moon reflected on the water's surface; something that is beautiful but unattainable dreams. It is a very sci-fi concept to APUJAN.

 

APUJAN’s virtual LFW show in collaboration with Fashion Scout and the British Fashion Council APUJAN’s virtual LFW show in collaboration with Fashion Scout and the British Fashion Council