SAM FINGER’s SS25 collection, titled GOOD MORNING AMERICA, presented at Wonderland Gentleman’s Club, examines the American landscape with a dystopian take on the times we are living. Leaving commercial ready-to-wear behind, Finger has abandoned any rules or expectations. This collection demonstrates his vision for the future with artisan and demi-couture looks utilizing sustainable methods like up-cycling and deadstock materials.

The performance showcases the designers roots in theatre presenting the models in a burlesque fashion with unique character driven looks. The cast was formed from the designers direct community, with many looks designed with a specific model in mind. Each model performed a fearless, free version of themselves, both intimidating and alluring.