Samantha Siu is a New York based high-fashion jewellery brand by the designer from which it takes its name, with the mission to create adventure and enchantment through jewellery, while being committed to being socially and ethically responsible.

The designer, Samantha began working in the industry when she was just thirteen years old at her families high volume manufacturing business. Later, while studying at the Fashion Institute of Technology’s Jewellery design program, Samantha discovered that her interest lay in wax carving and helped the designer realise the initial inspiration for the brand.

The brand recently released their latest campaign, which is a celebration of family. Featuring designer, Samantha, her mother and grandmother.