The activation will be set-up Thursday, October 3 – Sunday, October 6 from 10 a.m. to 7 p.m. Encounters and photo opps with The Birch can take place between 11 a.m. to 7 p.m. on October 5 and from 11 a.m. to 5 p.m. on October 6. We encourage you to share on socials taking @thebirchshow on Instagram and #thebirch.

The upcoming Facebook Watch Original horror series “The Birch” premieres on Facebook Watch, Friday, October 11 at 1 pm PT /4 pm ET. If interested in covering “The Birch” in general, screeners of the first six episodes are available and cast we can arrange phone interviews with cast/creators.

About Facebook Watch

Facebook Watch is a place to discover and enjoy videos on Facebook. Home to a wide range of video – from scripted comedy and drama to competition and reality series, to individual creators and live sports – Facebook Watch is a destination where content, community, and conversation come together. This is a personalized viewing experience, where you can discover new content based on what your friends are watching, and catch up on the shows you follow. Facebook Watch is available for free on mobile apps across Apple and Android, on the desktop, laptop and on TV apps /